Transformation and Social Marketing Past Examination Question Paper – June/July 2012
This Past Paper examination was examined by the Kenya National Examination Council (KNEC) and it applies to the following courses:
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Diploma in Social Work and Community Development – Module III
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DIPLOMA IN SOCIAL WORK AND COMMUNITY DEVELOPMENT
MODULE 3 (KNEC)
TRANSFORMATION AND SOCIAL MARKETING (JUNE/JULY 2012)
SECTION A: TRANSFORMATION
1. a) Explain the meaning of the following terms as applied in social transformation
i. Norms
ii. Beliefs
iii. Values
iv. Culture lag
v. Ethnocentrism (10 marks)
b) State and explain five characteristics of a community (10 marks)
2. a) Explain five causes of social and cultural change (10 marks)
b) State and explain five types of social institutions (10 marks)
3. a) i. Explain the meaning of the term social structure (2 marks)
ii. State and explain three basic elements of social structure (6 marks)
b) State and explain six advantages of induced social action model (12 marks)
4. a) Describe each of the following criterion of social stratification:
i. Criterion of birth
ii. Criterion of education
iii. Criterion of politics
iv. Criterion of politics
v. Criterion of occupation (12 marks)
b) State and explain six characteristics of a social system (12 marks)
SECTION B: SOCIAL MARKETING
5. a) Explain four disadvantages of using radio as a media of communication in social marketing (8 marks)
b) State and explain the six phases of social marketing process (12 marks)
6. a) Explain each of the following concepts of social marketing:
i. Benefits
ii. Barriers
iii. Competition
iv. Exchange
v. Market research (10 marks)
b) State and explain five conditions necessary for effective behavior change in social marketing (10 marks)
7. a) State and explain five factors to consider when planning a social marketing program (10 marks)
b) State and explain 5 p’s of the social marketing mix (10 marks)
8. a) Explain how each of the following effects of mass media influence social marketing:
i. Cognitive processing
ii. Agenda setting
iii. Priming
iv. Framing
v. Cultivation theory (10 marks)
b) Explain five differences between social marketing and traditional consumer policy approaches
(10 marks)