Business Plan notes – KNEC Diploma

Business Plan

• KNEC: Diploma in Business Management – Module II

• KNEC: Diploma in Human Resource Management – Module II

• KNEC: Diploma in Supply Chain Management – Module II

• KNEC: Diploma in Sales and Marketing – Module II

Topics covered in this unit/subject are as follows:

Chapter 1: Introduction to business plan
Chapter 2: Business description
Chapter 3: Marketing plan
Chapter 4: Organization and management plan
Chapter 5: Operational/production plan
Chapter 6: Financial plan
Chapter 7: Presentation
Chapter 8: Emerging trends and issues in business planning

Introduction

This module unit is intended to equip the trainee with knowledge, skills and attitudes to enable him/her prepare a business plan.

General Objectives

At the end of this module unit, the trainee should be able to:

1. Prepare a background information necessary successful business start-up
2. Scan the market environment of a business
3. recognize the roles played by organisation and management plan in a business plan
4. recognize the role of an operational plan in a business plan
5. Prepare financial projections
6. Prepare a workable business plan

Topic 1: Introduction to Business Planning

• Meaning of a business plan
• Purpose of a business plan
• Features of a business plan
• Guidelines for developing an effective business plan

Topic 2: Business Description     

• Business name
• Business location
• Form of business ownership
• Products/services
• Justification of the opportunity
• The industry
• Business goals and objectives
• Entry and growth strategy
• SWOT analysis

Topic 3: Marketing Plan

• Customer identification
• Competitor analysis
• Market share
• Promotion
• Pricing strategy
• Sales target
• Sales tactics
• Distribution strategy
• Customer service

Topic 4: Organization and Management Plan

• Organization structure
• Management team/business personnel
• Recruitment, training and promotion
• Remuneration and incentives
• Legal/statutory requirements
• Supporting services

Topic 5: Operational/ Production Plan           

• Production facilities and capacity utilization
• Production and operation strategy
• Production process
• Regulations affecting operations
• Operational timetable/production schedule

Topic 6: Financial Plan      

• Pre-operations cost
• Working capital
• Cash flow projections
• Pro-forma income statements
• Pro-forma balance sheets
• Break even analysis
• Profitability ratios
• Proposed capitalization
• Potential risks

Topic 7: Presentation

• Business plan writing
• Presentation of the business plan

Topic 8: Emerging Trends and Issues

• Emerging trends and issues in business planning
• Challenges posed by emerging trends and issues in business planning
• Coping with challenges posed by emerging trends and issues in business planning